Three advertising pitches were done in collaboration with MullenLowe Singapore for the Burger King, OMO and Lifebuoy accounts.
Working with a fellow designer, we tackled weekly briefs in ideating and presenting to the Creative Directors at MullenLowe Singapore.Working with a copywriter, my role was to set the art direction, create all digital imaging assets such as promotional key visuals, tv commercial storyboards, and online supporting content for the pitches.
Burger King wanted us to create a campaign to remind customers of their unique flame-grilled WHOPPER burgers. Forged in Flames was our answer.The pitch (key visuals, copywriting) for Burger King was supplemented by a television commercial (TVC), mobile microsite mockup, social post and outdoor activation concept taking the form of a pop-up store.
OMO needed to communicate the ease of use, eco-friendliness and long-term sustainability of their new detergent products to Singaporeans. Thus, the 20-20 Initiative was constructed to tackle the urgent issue of plastic waste resulting in microplastics in our food and a bleak environmentally-unfriendly future.
Lifebuoy looked to showcase on social media their tactful new line of immunity boosting soaps and hand sanitisers. Here was an opportunity to introduce some much needed pandemic humour.
Here are some of the sketches I made while discussing with my creative partner if you're interested.