INDEX
ABOUT
P5/2024

AUDIOBOOBS

INFO

For Breast Cancer Awareness Month 2023, we worked with sexual wellness brand Smile Makers to launch a campaign that encouraged women to touch themselves for their health.

The “Audioboobs” series contains 4 episodes of erotic storylines with the instructions for a breast self-exam weaved into the plots. Every story ended with a reminder for listeners to consult a healthcare professional if they noticed any changes or abnormalities in their breasts.

TYPE
Visual Identity
ROLE
Art Direction, Visual Design
CLIENT
Smile Makers

Listen to the full episodes here

“LOVE this campaign for Smile Makers, which combines two of my and MakeLoveNotPorn's passions: women's health, and women's pleasure 😍”
cindy gallop
“This is an astounding use of the long-form audiobook format. The campaign uses erotic storytelling to encourage women to check for signs of breast cancer. It takes a much different path to the usual scare tactics around health and works all the better for it.”
David Guerrero

Awards

​ADFEST
Bronze (Radio & Audio: Podcasts)
Bronze (Entertainment: Audio Content)

Campaign Brief
Adnut's Top 5 Campaigns of 2023
The Work (Health & Pharma)
The Work (Branded Content & Entertainment)
The Work (Radio + Audio)

CCA Gongs
Bronze (Best Use of Audio Content)
Bronze ( Best Use of Branded Audio Content)
Bronze (Best Use of Film, Radio & Audio Broadcast Channels)

Spikes Asia
Shortlist (Audio Spikes)

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